Google has become the go-to platform for businesses to reach their target audience. With over 5 billion searches per day, it’s not surprising that businesses want to be on the first page of Google search results. To help businesses stand out, Google has introduced two new programs: Google Guaranteed and Google Screened. In this blog post, we will compare the two and help you understand the difference.
What is Google Guaranteed?
Google Guaranteed is a program that was launched in 2019. It’s designed to help local businesses stand out in Google search results by displaying a badge that indicates they have been verified and are backed by Google. To become Google Guaranteed, businesses must go through a rigorous screening process that includes background checks, license and insurance verification, and a reputation assessment.
Once a business has been approved for Google Guaranteed, it will receive a badge that appears in its Google My Business profile and on its Google Ads. This badge is a powerful marketing tool that can help increase customer trust and generate more leads.
What is Google Screened?
Google Screened is another program that was launched in 2019. It’s similar to Google Guaranteed, but it’s aimed at professional service providers such as lawyers, financial planners, and real estate agents. Like Google Guaranteed, businesses that participate in Google Screened must go through a strict screening process that includes background checks and license verification.
The main difference between Google Screened and Google Guaranteed is that businesses that are part of Google Screened are not backed by Google. Instead, they are screened by third-party companies that are approved by Google. Businesses that participate in Google Screened will receive a badge that appears in their Google My Business profile and on their Google Ads.
Comparison of Google Guaranteed vs Google Screened
Google Screened does not require businesses to have their location verified, while Google Guaranteed does.
The main difference between Google Guaranteed and Google Screened is that Google Guaranteed is backed by Google, while Google Screened is not. This means that businesses that are part of Google Guaranteed have an added layer of credibility because they are backed by Google. On the other hand, businesses that are part of Google Screened have been screened by third-party companies that are approved by Google.
Another difference between the two programs is the types of businesses they are aimed at. Google Guaranteed is aimed at local businesses such as plumbers, electricians, and HVAC companies, while Google Screened is aimed at professional service providers such as lawyers, financial planners, and real estate agents.
Conclusion
Both Google Guaranteed and Google Screened are great programs that can help businesses stand out in Google search results. While Google Guaranteed is backed by Google and is aimed at local businesses, Google Screened is aimed at professional service providers and is screened by third-party companies that are approved by Google. If you’re a business owner, it’s worth considering both Comparison of Google Guaranteed vs Google Screenedn to see which one is best for you.
