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What is AMP

What is AMP? A Guide to Accelerated Mobile Pages

What is AMP? A Guide to Accelerated Mobile Pages

AMP, short for Accelerated Mobile Pages, is a web technology developed by Google in collaboration with other tech companies, with the aim of improving the loading speed of mobile web pages. It’s an open-source framework that allows web developers to create fast-loading, mobile-optimized pages that prioritize the user experience. In this blog, we’ll explain what AMP is, how it works, and why it’s important for your website.

What Is AMP?

What is AMP?

As we mentioned, AMP is a web technology that enables developers to create mobile-friendly pages that load quickly. It achieves this by using a streamlined version of HTML, CSS, and JavaScript that’s optimized for mobile devices. In essence, AMP strips down the web page to its essentials, removing any elements that might slow down the loading speed, such as large images or complex scripts.

How Does AMP Work?

AMP pages are designed to load as quickly as possible by prioritizing the content that the user wants to see. This means that images, videos, and other media are only loaded when the user scrolls to them. Additionally, AMP pages are pre-rendered by Google, which means that they load almost instantly when the user clicks on a search result.

To create an AMP page, developers use a set of HTML tags and properties that are specific to AMP. These tags enable the page to load quickly, but they also restrict the type of content that can be included on the page. For example, AMP doesn’t allow developers to use custom JavaScript, which can be a limitation for more complex web applications.

Why is AMP Important for Your Website?

There are several reasons why you might want to consider implementing AMP on your website. First and foremost, AMP can significantly improve your website’s loading speed, which can have a positive impact on your search engine rankings. Google has stated that AMP is a ranking factor, which means that pages that load quickly on mobile devices are more likely to appear at the top of search results.

In addition to improving your search engine rankings, AMP can also enhance the user experience on your website. Mobile users expect pages to load quickly and smoothly, and AMP can help you deliver on those expectations. By creating fast-loading, mobile-friendly pages, you can increase user engagement and reduce bounce rates.

Finally, AMP can be a valuable tool for publishers and content creators. AMP pages are designed to be easily shareable, which means that your content can reach a wider audience. Additionally, AMP supports ad networks, which means that you can monetize your content through ads.


AMP is a powerful web technology that can help you improve the loading speed of your mobile web pages. By using a streamlined version of HTML, CSS, and JavaScript, AMP pages load quickly and prioritize the user experience. Implementing AMP on your website can have a positive impact on your search engine rankings, user engagement, and revenue. If you’re interested in learning more about how AMP can benefit your website, contact Bharat Digital Marketing, and our team of experts will be happy to help you.

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